Behind every wine is a team of people, decisions and work. Behind Trace Your Craft, there is a team working to make that history easier to record, connect and use.
Meet Camille Maeselle, Manaus Lavens and Jan Desmet: three complementary perspectives on wine, software and the people who use it.
Camille Maeselle: wine, entrepreneurship and direction
As CEO and founder, Camille brings the team's work back to a practical question: how can we help wine professionals spend less time on administration and more time on their craft?
She leads Trace Your Craft with a focus on the realities of running a winery. Conversations with wine professionals help shape how the platform develops, from vineyard work to cellar operations and production records.
Manaus Lavens: turning daily work into useful software
Manaus is CTO and co-founder. He leads the technology behind Trace Your Craft, translating the needs of winemakers into clear, practical software.
Vineyard observations, grape reception, cellar batches and bottling records become more useful when their connections are accessible. His focus is on making that information easier for a team to work with in its daily operations.
Jan Desmet: connecting wineries, people and partners
As CCO and co-founder, Jan builds relationships with wineries, partners and industry organisations. He brings Trace Your Craft closer to the people who can use it and to the organisations supporting the wine sector.
His work starts with understanding how a winery operates today: what the team records, where information gets scattered and what it needs to connect. Those conversations help identify a practical next step, whether a winery uses spreadsheets or already works digitally.
One shared purpose: keep the production history connected
Our roles differ, but our aim is shared: help wine professionals keep a clear overview of their work and the history behind each wine.
Trace Your Craft connects vineyard work, harvest and grape reception, cellar operations and wine traceability. We develop the platform in dialogue with the people doing that work.
Let's start with your way of working
You do not need a perfect set of data to start a conversation. Bring a familiar spreadsheet, a cellar question or a workflow you would like to improve.
Book a 30-minute demo with Camille. Demonstrations are available in English, Dutch and French.
